Affectionately called the “cheese fruit” by Hawaiian natives, the noni fruit (Morinda citrifolia) grows out of the mineral rich soils of the volcanic, subtropical islands of the South Pacific. This nutrient dense soil allows the trees to bear fruit rich in trace minerals and unique compounds. Noni contains unique compounds that make this fruit one of the hardiest survival plants in the world with incredibly potent nutrients that support healthy digestion, natural detoxification and cleansing, and a healthy immune system.
True to its nickname, the noni fruit has a bitter, pungent taste reminiscent of blue cheese, which is a testament to the powerful nutrients it contains. Some of these compounds include anthraquinones (such as damnacanthal and alizarin), scopoletin, iridoid glycosides (such as asperuloside and asperulosidic acid), and flavonols (such as quercetin and kaempferol).
Dark and robust, Organic Noni 99 balances the health benefits of 99% pure, aged, wild-harvested noni juice with a less pungent flavor by blending it with 1% pure raspberry paste. For those who don't mind the natural noni flavor, try our Organic Noni 100. Noni 99 contains 29,000 mg of noni in each fluid ounce serving.
Cleansing & Detoxification
The noni fruit has been revered for centuries by the French Polynesian people, who cherished its ability to support the body's detoxification processes. Full of minerals and novel compounds, noni also supports healthy microbial balance in the gut.
For thousands of years, bitters have been used to support proper digestion by supporting bile flow and salivation. Noni's pungent, enzyme-rich juice is a powerful, non-alcoholic digestive bitter.
Healthy Immune Response
Noni contains a multitude of novel compounds (over 160) along with antioxidants, vitamins, and minerals that support a strong immune system.
Why do your juices contain Xanthan Gum?
Xanthan gum is a natural polysaccharide that is not petroleum-based and is non-synthetic and non-toxic. It is made from a tiny microorganism called xanthomonas campestris and is a natural carbohydrate. Xanthan Gum is produced primarily from cellulose from corn or cabbage and it functions similarly to gelatin in recipes with regards to stabilizing suspensions. It is completely vegan and great for cooking and baking for persons with food allergies and restrictions—especially those who omit dairy, eggs, and soy from their diet. We use xanthan gum for our friends with celiac disease so they can enjoy our juices with a gluten-free stabilizer, rather than other stabilizers that contain gluten. Xanthan gum also works as an emulsifier so our juices don't settle out.